Spididol
A 30-second commercial for Spididol. VML approached us with a verbal brief — no reference frames, no preliminary boards. We built the entire visual development from a written outline through pencil studies, color script, character design and final animatic.
SOUND ON
From a verbal brief to an AI animatic.
— Pencil studies
Color script.
After agency feedback, the cast returned to the original.
Credits —
Agency
VML
2025
Live action follow-up
Production · The Box Films
Director · Harald Zwart
The approved animatic informed the live action commercial that followed.
Watch on Vimeo →